People want to be part of things greater than themselves
It’s human nature. All people want to be part of a team, group, tribe, or community. Everyone on earth, and even those above it (looking at you, International Space Station), have an inherent human yearning to belong to something greater than they are alone. It’s a key component to the human equation. The philosopher Aristotle aptly defined this as: “The whole is greater than the sum of its parts.”
Remember this as a you craft your imagery and messaging. We all want to be part of something; show your donors how to become part of you and your mission, ask for their suggestions, and constantly provide them the opportunity to be kept in the loop, on their own time. Show them how we are all one big team working towards a Common Vision.
While we are talking about this, donors like to support causes way bigger themselves. Don’t be afraid of launching a big need or asking for big, big help. Your goal should be to get people caught up in a vision larger than themselves.
Consider this: everyone wakes up, goes to work, feeds themselves, finds enjoyment, and plays. Rinse and repeat. Add kids and grandkids. We all have a routine; it’s the humdrum, the stuff of life. Frame the need as an escape, as a super human feat, like an epic super hero in a story larger than life.
Are you a super hero to someone? Why?
Til we meet again,