Category: Uncategorized

Think Bigger

      People want to be part of things greater than themselves

      It’s human nature.  All people want to be part of a team, group, tribe, or community.  Everyone on earth, and even those above it (looking at you, International Space Station), have an inherent human yearning to belong to something greater than they are alone.  It’s a key component to the human equation. The philosopher Aristotle aptly defined this as: “The whole is greater than the sum of its parts.”

      Remember this as a you craft your imagery and messaging. We all want to be part of something; show your donors how to become part of you and your mission, ask for their suggestions, and constantly provide them the opportunity to be kept in the loop, on their own time.  Show them how we are all one big team working towards a Common Vision.

      While we are talking about this, donors like to support causes way bigger themselves.  Don’t be afraid of launching a big need or asking for big, big help.  Your goal should be to get people caught up in a vision larger than themselves.

      Consider this: everyone wakes up, goes to work, feeds themselves, finds enjoyment, and plays.  Rinse and repeat.  Add kids and grandkids.  We all have a routine; it’s the humdrum, the stuff of life.  Frame the need as an escape, as a super human feat, like an epic super hero in a story larger than life. 

      Are you a super hero to someone?  Why?

      Til we meet again,

      Ziggy

Donor Retention

     Financial circumstances change and you lose a donor.  What do you do?  Let him go; there’s more where he came from?  Fight to get him back?  Nothing?

     Not all situations are cut-and-dry.  We all know the marketing-101 adages, but sometimes a review is good to put them in context.

     More than half of new donors leave after giving once and never return.  Retention is always cheaper than acquisition.  Most of the time, you’re going to want to go back to that same donor and try to win back his loyalty.  You’ve already cultivated the relationship with him; you have a history.  Whether he’s ticked off because of something you did or because of circumstances in his life, you want to keep that relationship going, even if it means he becomes a lapse-donor for a few years.  Don’t burn bridges if you don’t have to.

    Authentic content is what keeps donors engaged.  It’s what makes them stick around.  Get rid of the idea of business transactions and start thinking of donations as gifts, as steps in a relationship.  If you think of it as a relationship with your donors, you’ll end up with better ideas than kitchy collateral and dry stories.  Share your story with them.  Make them feel valued.  Their contribution matters, not just to you, but to those you represent.

     Donors can get tired of always hearing requests for money.  Gifts don’t always have to be monetary.  Some donors want to feel valued by being a part of something and seeing tangible results. They’re interested in your cause—that’s why they donate. 

     We can help you build a community around your donors, keep them around, and keep your organization funded.  Well-planned campaigns are essential to donor retention.  We’ve got you covered. 

    For more information, check out Ziggy’s tour on Donor Retention!

Marketing and Other Cash Flow Tools

    Have you ever been stuck in a budget-deficit rut?  When an organization’s profits or fundraising comes up a little short, money for operations has to come from somewhere – usually a nonessential department.  Marketing is often that first budget cut, apparently easily replaceable with free social media.

    While not as important as feeding the hungry or sheltering the homeless, marketing is far from nonessential, when you think of marketing as a tool to help you manage and increase your cash flow.

    Marketing connects you with the community.  It’s how you attract volunteers, as well as donors, investors, and partners.  Good marketing can help you sell your organization’s mission to the community and build that annual campaign. 

    However, good marketing necessitates proper budget planning.  If you cut the marketing budget, or don’t plan well for it in the first place, you will undercut and undervalue your own mission.  It’s technically possible to replace paid marketing with free social media, but that rarely happens. Even if you stick to just social media, you can easily get sucked into paying to promote your posts and your pages.

    Don’t replace good marketing with social media.  Spend your time focused on your mission – helping others – and let the marketing experts at N4P plan your campaign and produce your collateral, while you watch your donor base grow and grow.

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