Tag: nonprofitmarketing

Think Bigger

      People want to be part of things greater than themselves

      It’s human nature.  All people want to be part of a team, group, tribe, or community.  Everyone on earth, and even those above it (looking at you, International Space Station), have an inherent human yearning to belong to something greater than they are alone.  It’s a key component to the human equation. The philosopher Aristotle aptly defined this as: “The whole is greater than the sum of its parts.”

      Remember this as a you craft your imagery and messaging. We all want to be part of something; show your donors how to become part of you and your mission, ask for their suggestions, and constantly provide them the opportunity to be kept in the loop, on their own time.  Show them how we are all one big team working towards a Common Vision.

      While we are talking about this, donors like to support causes way bigger themselves.  Don’t be afraid of launching a big need or asking for big, big help.  Your goal should be to get people caught up in a vision larger than themselves.

      Consider this: everyone wakes up, goes to work, feeds themselves, finds enjoyment, and plays.  Rinse and repeat.  Add kids and grandkids.  We all have a routine; it’s the humdrum, the stuff of life.  Frame the need as an escape, as a super human feat, like an epic super hero in a story larger than life. 

      Are you a super hero to someone?  Why?

      Til we meet again,

      Ziggy

Marketing and Other Cash Flow Tools

    Have you ever been stuck in a budget-deficit rut?  When an organization’s profits or fundraising comes up a little short, money for operations has to come from somewhere – usually a nonessential department.  Marketing is often that first budget cut, apparently easily replaceable with free social media.

    While not as important as feeding the hungry or sheltering the homeless, marketing is far from nonessential, when you think of marketing as a tool to help you manage and increase your cash flow.

    Marketing connects you with the community.  It’s how you attract volunteers, as well as donors, investors, and partners.  Good marketing can help you sell your organization’s mission to the community and build that annual campaign. 

    However, good marketing necessitates proper budget planning.  If you cut the marketing budget, or don’t plan well for it in the first place, you will undercut and undervalue your own mission.  It’s technically possible to replace paid marketing with free social media, but that rarely happens. Even if you stick to just social media, you can easily get sucked into paying to promote your posts and your pages.

    Don’t replace good marketing with social media.  Spend your time focused on your mission – helping others – and let the marketing experts at N4P plan your campaign and produce your collateral, while you watch your donor base grow and grow.

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